“MUSTADD” — Prophetic Vision for the EKKELSIA in the Last Days..
MUSTADD PROJECT EXECUTIVE SUMMARY
1. Introduction:
MUSTADD is a blockchain-based digital ecosystem centered on community-driven principles and values. The ecosystem is collectively owned, built, and governed by individuals coming together as a community, instead of being controlled by an individual or entity.
MUSTADD's mission is to create a 'community-driven ecosystem where power truly belongs to the people,' placing an overarching priority on the well-being and value system of its members, beyond mere profit.
The goal is to create a fair, secure, and values-driven digital space championing integrity, mutual growth, and individual sovereignty. MUSTADD aims to foster global collaboration for developing products and services, while prioritizing the values of the community.
2. Problem Statement:
Several significant challenges persist in the existing centralized systems and conventional blockchain ecosystems, highlighting the need for a transformative solution like MUSTADD. The identified issues include:
i. Ownership and Governance Disparities:
Existing systems suffer from imbalances in ownership and decision-making, leaving regular users without ownership privileges and restricting decision-making power to only a select few.
ii. Disproportionate Concentration of Wealth:
In many of the current systems, wealth is often concentrated among a privileged few, hindering economic diversity and equitable distribution.
iii. Susceptibility to Manipulation:
There is a critical challenge of vulnerability of existing ecosystems to manipulation by influential entities, compromising the integrity of transactions and the overall trust in the systems.
iv. Misplaced Prioritization of Profits Over People:
The current landscape is plagued with a prevalent pursuit of profits at the expense of people's well-being, giving precedence to financial gains over individual and community welfare.
v. Neglect of Core Values:
Core values such as transparency, fairness, and selflessness are often sidelined in existing systems, potentially undermining the ethical foundation and long-term sustainability of these systems.
3. Solution Overview:
Community-driven Ecosystem Of the People, by the People, for the People
MUSTADD aims to create a fair, values-driven collaborative environment where the entire community benefits, and makes impacts together.
MUSTADD takes a novel approach to addressing the identified challenges by implementing the following:
i. Merit-based, Collective Ownership and Control
Every user has the opportunity to earn genuine ownership and governance, similar to acquiring stock shares and board member rights. The founding team (MUSTADD) doesn't automatically assume ownership and control; they also earn it on merit.
ii. Direct-Democracy Framework and Bottom-Up Development:
Governance decisions are collectively made by the community members and not by a central authority, ensuring the growth of the ecosystem is organically driven by the community.
iii. Collective Prosperity and Participatory Compensation:
All profits generated within the ecosystem are shared among all users, preventing concentration of wealth in the hands of a select few and duly rewarding members for their active contributions to the ecosystem.
iv. Holistic Well-being Based on Core Values Foundation:
MUSTADD prioritizes the overall well-being of its members over mere financial gains, by ensuring core values such as integrity, transparency, love, and selfless service form the bedrock of principles guiding the ecosystem.
v. Balanced Power Dynamics:
Unlike conventional systems, power cannot be bought with money. The ecosystem harmonizes the talents, compassionate hearts, and financial resources of its members, to facilitate a more democratic and equitable distribution of power and influence.
4. Ecosystem Components
i) Tokenomics & Decentralized Autonomous Organization (DAO) Governance
MUSTADD's ecosystem is built upon a purposeful, value-oriented decentralized economy and democratic decision-making process.
It revolves around two primary tokens:
a) Currency Token: This token represents monetary value within the ecosystem. It is earned through various activities such as contributing to ecosystem development, suggesting ideas, voting, and creating valuable products.
b) Voting Token: Similar to stock shares, voting token grants governance rights and dividends, but it is earned through selfless services and contributions, not by money (currency token).
Key Features of the Tokenomics and DAO Governance
- Quadratic Voting: Users can allocate more tokens to express stronger preferences, ensuring that inner qualities and heartfelt convictions are prioritized in decision-making processes over mere talents or financial resources.
- Value-Driven Token Supply: Mining is redefined to focus on creating real value through meaningful activities such as participation, contribution, and serving others, rather than merely generating new coins.
- Class B Stock: Users who demonstrate commitment, and contribute actively to the ecosystem's vision are granted higher voting power, prioritizing true believers over those solely seeking personal gains.
ii) Decentralized Identity
Decentralized Identity (D-Id) is MUSTADD's unique solution to give individuals control over their digital personas while contributing to a secure and collaborative ecosystem.
Key Features of Decentralized Identity (D-Id)
- Unique Individual Identity:
Each individual possesses a single digital identity, establishing a distinct and individualized digital presence within the blockchain community.
- Responsibility and Reliability:
D-Id engages blockchain technology to ensure users are accountable for their online actions and interactions, fostering a trustworthy digital environment.
- Gamified Identity Building:
Similar to developing a game character, users can enhance their digital identity through engaging in valuable activities, earning reputation points or badges, while harmonizing their talents, capital and values.
- Cross-Platform Universality:
D-Id goes beyond conventional digital identities by providing a unified, universal identity that seamlessly spans across various platforms.
- User Ownership and Control:
Instead of third parties managing identity and data, D-Id empowers users with full ownership and control, emphasizing user sovereignty.
iii) Decentralized Digital Space
MUSTADD's Decentralized Digital Space creates an inclusive and empowering environment prioritizing human-centric values while embracing decentralization.
Key Features of Decentralized Digital Space
- Free Will and Freedom of Speech:
The space creates an environment where participants can express themselves and engage in open dialogue without fear of censorship.
- Human-Centric Algorithms:
Algorithms within this digital space are designed to prioritize the spiritual, mental, and physical well-being of individuals over profit.
- Secure and Open Environment
This digital space leverages blockchain technology to facilitate transparency, trustworthiness, and reliability in all transactions and decisions.
- Values Beyond Profit:
This space acknowledges the importance of human values in the decentralized environment, and places significant value on intangible qualities such as love, truth, and inner virtues.
iv) Decentralized AI
MUSTADD's Decentralized AI maximizes collective intelligence by democratizing Artificial Intelligence, prioritizing community interests and minimizing centralized manipulation.
Key Features of MUSTADD's Decentralized AI
- Collective Ownership and Governance:
Unlike traditional AI frameworks, MUSTADD's Decentralized AI ensures collective ownership and control, fostering a democratic decision-making process about AI development and deployment.
- Intellectual Property Protection:
Users within the ecosystem can protect the intellectual property (IP) of their AI-generated creations, fostering a creative environment where contributors feel secure in their ownership rights.
- Monetization and Licensing:
Users not only retain ownership but also gain the opportunity to monetize and license their AI creations, creating a more sustainable and rewarding ecosystem.
- Fair Compensation for Library Providers:
The Decentralized AI framework ensures library providers receive rightful compensation for contributing to AI development, promoting a fair and sustainable ecosystem.
5. Community-driven Development Process
Creating a genuine community-driven ecosystem requires the collective participation of the entire community. It takes a 'true community' to build a 'true community-driven ecosystem'.
With this vision in mind, we're initiating a Community-driven Development Process, ensuring that EVERY STAGE of the Mustadd ecosystem's development is led by collective community efforts rather than the input of a select few.
Key Features of the Community-driven Development Process
- Community-Led Development via Community Website:
All developments will begin through the community website, ensuring that right from inception, the whole ecosystem is entirely owned by the community and NOT an individual or entity.
- Promoting Mainstream Adoption:
In overcoming the usual difficulty with web3 projects gaining mainstream adoption, the community would develop both Web3 and Web2 products.
- Integrated Product Development:
This involves a seamless integration of Web2 B2C platforms with the ecosystem's cutting-edge Web3 products, combining the scalability of Web2 with the security and decentralization advantages of Web3 simultaneously.
- B2B Versatility:
The development process also includes developing customized versions of each product for B2B clients, ensuring adaptability and versatility across various business needs.
- Community-Centric Customization:
B2C Web2 products developed for the general public can be customized to cater to the unique needs of distinct user groups or communities e.g. the Christian community.
- Community-Driven Publicity:
This involves enhancing the community's participation in building the ecosystem by promoting the community's active engagement in effectively propagating the ecosystem's vision and message.
6. Community Website: Cornerstone of Community-driven Ecosystem
The Community Website serves as a central hub where individuals converge to brainstorm, discuss ideas, suggest innovations, collectively vote on pivotal decisions, and actively contribute to the development of products and the foundational aspects of the ecosystem.
The Community Website leverages the power of Crowd-manpower, Crowd-funding, and Crowd-Node (for blockchain) to ensure that the ecosystem is collectively built and owned by the community rather than a singular entity.
Key Features of the Community Website
- Core Values:
The Community Website prioritizes core values such as integrity, teamwork, selfless service, individual sovereignty, and freedom of expression in shaping the ecosystem's products and foundations.
- Forum:
Forum serves a vital hub for organized discussions, user-created channels, ideas hub, interactive polls, surveys, and Q&A sessions, fostering community collaboration and decision-making.
- Interactive Roadmap & Product Model Page
This interactive page provides an overview of the ecosystem's development journey and product models. Users can review concepts, discuss, suggest ideas, vote transparently, and actively contribute to product development, ensuring everyone contributes to developing the ecosystem.
- Points Acquisition Model
Users can earn points by engaging in various community activities, discussions, and collaborative projects. These points translate into tangible tokens, influence and reputation in the upcoming Tokenomics, DAO governance, and Decentralized Identity.
7. First Targeted Product from the Community-Website
i. Dream-Achieve Community App
Dream-Achieve Community App is designed to transform dreams into reality. It provides efficient goal management, harnesses the Law of Attraction, fosters group synergy, rewards altruistic acts, and offers support from verified mentors.
No dream is too big or small. From landing a dream job, excelling in academics, to breaking free from unhealthy habits, users can dream big and make them happen with the Dream-Achieve Community App.
The app enables users to transition from facing challenges alone to pursuing their dreams with efficient and effective tools alongside a supportive community that shares their vision.
With Dream-Achieve Community App, all dreams can come true, together.
Key Features of Dream-Achieve Community App
- Dream Builder:
A structured goal-setting tool for setting and pursuing personalized dreams, receiving reminders, tracking progress through streaks, and maintaining a digital Dream Journal.
- Dream Social: Enables users to join or create diverse dream groups, collaborate effectively with others, track progress collectively, share inspirational content, and engage in friendly goal-oriented competitions.
- Dream Supports: Empowers users to share dreams for community support, exchange insights, track the time invested in supporting others' dreams and earn points for future token rewards.
- Dream Leader: Verified community members help others realize their dreams by providing holistic mentorship, creating and managing groups, while earning reputation and points for future token rewards.
- Dream Identity: Users can build a unique identity by earning gamified badges for their achievements, and reputation points as dream supporters or leaders, which will all be integrated into the future Decentralized Identity.
Why 'Dream-achieve Community App' as the first targeted product from the Community Website?
The Dream-Achieve Community App kickstarts product development through the community website, towards building a 'Community-driven Ecosystem.'
The app serves to cultivate a supportive, altruistic, and goal-oriented community. It establishes the pillars of the community-driven ecosystem: Tokenomics, DAO, and Decentralized Identity.
The app also demonstrates MUSTADD's
commitment to developing customized solutions for specific user groups or communities. For example, core features of the Dream app are adapted to develop the Mellow Prayer app.
Dream app also sets the foundation for implementing the value-oriented principle of the ecosystem, prioritizing the value system and overall well-being of community members over mere financial gains.
ii. Mellow Prayer App
Mellow is a cutting-edge prayer app for Christians, developed as a customized version of the Dream-Achieve Community App. It leverages blockchain technology and cultivates a vibrant Christian community to maximize the power of prayer.
The app transcends geographical borders, uniting Christians globally to connect, support, and pray together effortlessly—all for free.
It offers integrated web-3 features for personal, group and continuous intercessory prayers. Users can also share testimonies of answered prayers, to demonstrate the efficacy of prayer to the world.
Mellow rewards active engagement in prayers, enabling users to build reputation and earn points, fostering a thriving community dedicated to fervent prayers.
Key Features of Mellow Prayer App
- Private Prayer:
Every user can enhance, nurture and manage their prayer life efficiently and effectively, using tools like the Prayer Habit Manager, Prayer Reminder and Prayer Challenges.
- Intercessory Prayer:
Offers 24/7 global prayer support with an embedded translator to overcome language barriers, and an invitation feature for others (Christians and non-Christians) to seek solutions through prayer.
- Group Prayer:
Users can collaborate in prayers with other Christians worldwide for missions and notable global causes using Group Prayer Rooms, Translator AI, and other tools.
- Miracle Board:
Enables users to inspire one another and showcase the impact of prayer to the world by sharing their prayer-led miracles and testimonies.
- Integrated Web-3 Prayer Profile:
Users can gamify their prayer lives, build a reputation around their web3 Prayer Profiles, earn rewards, and engage with fellow users to showcase their prayer achievements.
Why Prayer App?
The Prayer App is designed to help Christians find and follow their individual God-given callings by maximizing the enormous power of prayer.
Additionally, the app is instrumental to building the Mustadd Ecosystem, contributing to the broader goal of imparting a positive change in the world.
This emphasizes that beyond money, skills or manpower, prayer is indispensable in effectively developing the ecosystem and promoting true decentralization globally.
8. Future Use Cases of the Mustadd Ecosystem
Individuals and organizations can leverage the vast applicability of the Mustadd ecosystem to achieve impressive goals and collaborate effectively for positive impact. Some future products and potential decentralized solutions that could be developed from the ecosystem include the following:
- Decentralized Youtube
Decentralized YouTube revolutionizes online video sharing with its unbiased approach, eliminating censorship and shadow-ban manipulation.
It serves as a truth-seeking media platform, prioritizing people over profit, with algorithms and values beyond monetary gains.
Creators benefit significantly, as the majority of ad income goes directly to them rather than the platform.
Additionally, the use of blockchain technology guarantees data integrity, fostering a transparent and community-driven ecosystem.
- Decentralized News Media
Decentralized News Media is a novel platform leveraging blockchain technology to safeguard and promote the freedom of speech, prioritizing unbiased, truth-promoting journalism.
Through the use of Decentralized Identity (D-Id), contributors such as reporters, interviewees, and whistleblowers can maintain anonymity while establishing credible reputations.
Unlike traditional media outlets, this platform is owned, governed, and funded by its users (the community), rather than large corporations, ensuring independence from corporate influence.
The use of blockchain technology further guarantees transparency and data integrity.
NB: We have successfully launched the web2 version of this solution to Newming, a Korea-based News Media app.
- Decentralized Social Media
Decentralized Social Media introduces a paradigm shift in the digital landscape, empowering users through collective ownership and governance.
The platform ensures unbiased content dissemination, devoid of censorship or shadow-banning, and prioritizes essential values over mere profit motives, to enhance users' overall well-being.
The creators, rather than the platform, earn the majority of ad income, promoting fair compensation and providing a strong incentive for valuable content creation.
By leveraging blockchain technology, the platform guarantees data trustworthiness and fosters a secure digital environment.
- Decentralized Job Education
Decentralized Job Education equips users with access to vast learning opportunities, without bias or manipulation.
It empowers professionals, entrepreneurs, creators, influencers and qualified individuals to serve as educators based on their proven skills and reputable histories.
Through decentralized user profiles (D-Id), verified educators can synchronize their reputation and history across work, education, social interactions, and content creation.
It stands out as an ideal education platform for our rapidly evolving AI and Metaverse age, aligning education with real-world demands.
9. Team and Advisors
Jesse Heo - Co-founder/CEO
Jesse, a Christian entrepreneur with 7+ years of diverse professional expertise and profound blockchain knowledge, has a proven track record of driving business success through ventures like WOM Branding, SM Global Shop and KakaoPay's C2C Delivery application. His strategic approach and consumer-focused solutions reflect his dedication to delivering real-life value and glorifying God's kingdom.
Daniel Kim - Co-founder
As a co-founder of Mustadd and CEO of WOM Branding, Daniel brings 8+ years of diverse industry experience. He led the #1 K-POP SM Entertainment's e-commerce project, acquiring the SM Global Shop, with a valuation of $38 Million, and collaborated with major labels such as Universal Music Group and Warner Music, achieving 150% annual sales growth. Additionally, he has contributed to the success of various beauty and fashion brands. Daniel is also a visionary, following God's calling through business ministries.
Drew Estes - Co-founder
Drew As a lifelong athlete committed to excellence, Drew began his entrepreneurial journey after obtaining a finance degree while competing in Division One football. He co-founded a successful marketing company that thrived through partnerships with renowned brands such as Mercedes Benz and Nespresso. His unwavering faith in Jesus serves as the guiding light in his entrepreneurial endeavors and overall life's journey, culminating in his role as co-founder of Mustadd.
Scott Shin - CTO
Scott has 10+ years of experience building and scaling consumer technology products and teams. He has founded multiple venture-backed startups and successfully delivered enterprise software applications for Fortune 100 companies. His expertise lies in building architectures and backend systems for distributed, large-scale applications, including those that use blockchain technology. With a passion for innovation and a proven track record of success, Scott aims to provide exceptional value to Mustadd.
Walter L. Smith III - Development Consultant/Advisor
Walter is a versatile business consultant, branding innovator, author, and veteran, bringing over 27 years of diverse administrative, managerial, and financial experience. Notably, he successfully provided executive oversight and leadership for the Decennial Census Field and Office Operations of the state of Minnesota's 2020 Census, to achieve the nation's highest citizen self-response rate. Additionally, he founded Pure In Heart Int'l Ministries, Inc/The Center For Kingdom Advancement, providing organizational development consultancy to churches and para-church organizations throughout the U.S. and globally, since 1996.
Other Team Members:
- Will Jeong - Creative Director
- Jay Heo - Full-Stack Software Engineer
- Samuel Oladosu - Content Developer
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